Sarah Rittenour Photography
- Santa Cruz, CA
I've never been much for tradition, so you can imagine weddings were never really my "thing" when I first picked up a camera. People always told me never to photograph weddings and I didn't second guess that opinion.
Even in terms of photography, I've always admired the unconventional. Photographers like Richard Avedon, Annie Leibovitz, and David LaChapelle drew me in because they did something just a little odd and different. They're also amazing storytellers in their own unique ways. The storytelling aspect of photography is actually what lead me into shooting weddings.
While I still wouldn't call myself a "wedding person," I have discovered that the wedding industry has been evolving away from the old cookie-cutter format and that is what keeps me doing what I do. My favorite weddings are the ones where the couple's personalities show throughout the day rather than getting lost in all the things they "have" to do. I love being part of a day filled with so much love and excitement and what I aim to do is find you in all of it. Because weddings aren't about fitting into a mold anymore - they're about you getting to celebrate your love.